For a long time, I thought banks were plain evil. I guess it started with how everyone (almost everyone) in college wants to get a job in a bank, some bank, any bank. To me, it came as a stark reminder of how people are all rowing their boats towards the same lighthouse, and how they’d probably crash on the same rock. It isn’t for the love of the work. Only money. A series of poor judgments and a phase of desperation later, I find myself working in, well, a bank! It puts my ‘principles’ on dubious grounds. It makes me a two-faced hypocrite. It took nothing less than courage to walk into that office, stamping over everything I had quite believed in. A week and a half into it, I’m almost proud to say I’ve survived. I must admit how baseless my “logic” was. At least as far as Marketing is concerned, a consumer bank is extremely similar to any other consumer goods company. They merely sell financial plans, like a telecom company would …