All posts tagged: story

The Renaissance of Mercedes in India!

This is the story behind the story. Few people in Germany (and the world over) must’ve heard of the quaint city-town of Aurangabad in Maharashtra, before it became a gold mine for Mercedes. You heard it right, and here’s how I hear it happened. It started with a group of doctors with flourishing businesses in Aurangabad, consulting each other on which car to buy. Like most Indian households, the consideration set comprised Tata and Honda, until someone upped the notch a little and proposed buying a Mercedes. The closest Mercedes showroom was in Bombay, and as the docs prepped for their trip, word spread among their network of professionals. By the time the trip materialized, 75 doctors, lawyers & businessmen from Aurangabad had decided that it was time to buy a car! Can you imagine how the sales folks at the Mercedes showroom in Bombay must’ve reacted on hearing of a bulk purchase of 75 cars? Or better still, their headquarters in Germany, especially given that BMW lures a large majority of the elite car …

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This happened in the summer of 2007, when all I wanted to do was lie under the mango tree in the backyard of my house, and make patterns in my head by tracing out the blue of the sky and the white of the clouds, visible through the small peep-holes made by the leaves of the mango tree. It was still a fortnight and a rain shower before the first batch of mangos would be magically transformed from raw green to the color of the sun whose rays they bathed in day after day.    It wasn’t a particularly hot or dry summer. I spent many an evening sprawling under the voluminous mango tree, listening to the evening cries of birds that nested in my backyard, watching the leaves dance in the occasional breeze, toying with infinite thoughts about our universe. On one such daily dates with nature, when the birds hadn’t yet started chirping, the silence of the evening was broken by my pet dog howling in the distance. His pitch would rise and fall, but …