All posts tagged: brands

Advertising bites, 2009

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Creativity can never be drained out of advertising. I don’t know if sales will increase post these ads, but smiles definitely will. An incredible Incredible India TV commercial by Nirvana films. A wonderfully executed TV commercial by TATA Communications for its foreign markets (hence not featured on Indian TV). A glocalized Intel ad for an Indian audience. An Amul billboard I spotted in Bombay, targeting the 90% reservation proposal for SSC students by the Maharashra government. Never doubt the power of the freedom of speech in a democracy! What are your favorites this year? Shivya NathWelcome to my blog, The Shooting Star. I’ve been called a storyteller, writer, photographer, digital nomad, “sustainability influencer,” social entrepreneur, solo traveller, vegan, sustainable tourism consultant and environmentalist. But in my heart, I’m just a girl who believes that travel – if done right – has the power to change us and the world we live in.

FCUK

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So goes the legend. French Connection was starting out as a regular apparel maker. They were making regular clothes for regular people. Not even models. They didn’t have a way to make you pay a bomb to wear that stuff. So they approached an advertising agency, desperate to find a niche. And they found much more. The advertising guys beat their heads about it. Then this little stroke of luck happened. The agency brief was faxed to one of the Creative people. The title read, “French Connection (U.K)” That was it. A look was all it took, and a spark. ‘FUCK’ must have been yelled. FCUK. That’s how the brand was going to sell. The golden formula was found! Shivya NathWelcome to my blog, The Shooting Star. I’ve been called a storyteller, writer, photographer, digital nomad, “sustainability influencer,” social entrepreneur, solo traveller, vegan, sustainable tourism consultant and environmentalist. But in my heart, I’m just a girl who believes that travel – if done right – has the power to change us and the world we …