Brainstorming is like wooing a girl
The more you try, the less you get. Many people get stuck in the quiet-before-the-storm when it comes to ideas, just like when it comes to girls. So here I am, trying to help you kill two birds with one stone: 1) Find something else to do. Newton wasn’t thinking of gravity when he discovered it. Think of gravity as true love (aka the girl you need to woo) or that one idea that will change the world. Until your apple falls, read a book. 2) Research, research, research. Google has everything you need to know. Learn from the mistakes of other people, incrementally innovate on innovations, and let your mind dissolve the boundaries of thoughts, possibilities, imagination and benchmarks. The best ideas are inspired by some creative company, and Google is not something she’ll ever be jealous of. 3) Help technology help you. The whole the-best-ideas-come-while-in-the-shower idea is great to inspire the daily ritual, but it’s also true. And it’s not just the shower; ideas come when you’re trying to shut out your thoughts …