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FCUK

So goes the legend.

French Connection was starting out as a regular apparel maker. They were making regular clothes for regular people. Not even models. They didn’t have a way to make you pay a bomb to wear that stuff. So they approached an advertising agency, desperate to find a niche. And they found much more.

The advertising guys beat their heads about it. Then this little stroke of luck happened. The agency brief was faxed to one of the Creative people. The title read, “French Connection (U.K)”

That was it.

A look was all it took, and a spark. ‘FUCK’ must have been yelled. FCUK. That’s how the brand was going to sell. The golden formula was found!

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Accommodation

Travel insurance

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Flights / Public transport

Packing essentials

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Apps

  • HappyCow: Maps vegan and vegetarian eats near you.

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Hello! I'm Shivya. 7+ years ago, I quit my full-time corporate job and started travelling the world. I gave up my home, sold most of my possessions and embraced the life of a digital nomad. I'm passionate about sustainable tourism, offbeat destinations, solo travel and veganism. If you enjoyed reading this blog post, leave me a comment and let me know. You can also buy a copy of my bestselling book, The Shooting Star. Thanks for joining my adventures virtually! Connect with me on Instagram/Twitter @shivya.

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