Month: June 2009

Advertising bites, 2009

Creativity can never be drained out of advertising. I don’t know if sales will increase post these ads, but smiles definitely will. An incredible Incredible India TV commercial by Nirvana films. A wonderfully executed TV commercial by TATA Communications for its foreign markets (hence not featured on Indian TV). A glocalized Intel ad for an Indian audience. An Amul billboard I spotted in Bombay, targeting the 90% reservation proposal for SSC students by the Maharashra government. Never doubt the power of the freedom of speech in a democracy! What are your favorites this year?

Education reforms in India

The Congress came to power with big promises this year (as all governments post all elections), and much to the credit of the academic party that it is, I am proud to say that I see hope for India, believing, rather optimistically, that Kapil Sibal’s proposed education reforms will be implemented. I must confess that I am an Indian news channels’ addict, despite the trash that they feature and hype, and have followed all day, the vision of Kapil Sibal, India’s HRD minister and a Harvard alumni. My rants on education finally find some relief, at least in acceptance of the fact that our education system is a breeding ground for stress, due to its superficial emphasis on results. The man who led India’s first expedition to the Arctic and represented the country at the Davos economic forum, has now become the harbinger of relief in the Indian student life. In an NDTV exclusive with Barkha Dutt, Kapil Sibal proposed the following: Scrap the compulsory class 10 board exam, for it is merely a source …

Justice shining?

I am trying to stifle the fan within me as I write this post, because objectivity is important. There is a 4-letter word doing the rounds on Indian news channels and I cannot hold my silence any more. My intention here is merely to weigh the arguments I have been constructing in my head since June 16, rant about the media, and assess the state of affairs in my dear country. If you haven’t figured out yet, I am talking about Shiney Ahuja. The 4-letter word is rape. I quote from Wikipedia (which I am way more tempted to trust as a source than everything that appears as breaking news on CNN IBN, NDTV, Headlines Today and the like): On the evening of Sunday, June 14 2009, a household maid working at Ahuja’s house lodged a compliant with the Mumbai Police alleging that Ahuja raped her when they were alone that same afternoon. She further claimed that he threatened her life to prevent her from disclosing the incident. At first glance, or if you have …

Of Rural India & The Aasha Build

The soul of an Indian is incomplete without a journey into the heart of rural India. The 2 weeks I spent in the slum region of Hegdenagar / Kamanahalli (to which I partly owe my long absence from the blogosphere) has transformed my perspective on India’s development, and my own ambitions and issues. Hegdenagar is an ignored little village, about an hour’s distance from Bangalore city, and a few decades’ development. Honestly though, I had imagined a replica of the Dharavi slums, and Hegnenagar’s cemented, albiet small and dilapidated houses, alleviated, if only for the shortest time, my anticipation of the living standards of our rural countrymen. I learnt later that most Dharavi-styled slums stand on illegal land, and Habitat India has fought its fair battle to abide by the law and take Hegdenagar through its first stage of development. The same houses which teased us with a heartening peek into rural life, home 8-10 families in their 300-350 sq-ft boundaries, math that left me bewildered. Constructing new homes for such families that could afford …