I’m thrilled, and frankly quite surprised, to be presenting to you THE SHOOTING STAR COLLECTION – designed for explorers, dreamers and rebels!
Since I published my book last year, multiple companies have been in touch with me to create travel-inspired merchandise, but somehow none of it clicked until I got talking with Hoomanwear. This young Indian startup with their focus on sustainable clothing, ethical sourcing, out-of-the-box design, vegan-friendly printing, on-demand manufacturing, raising funds for a cause and eco-friendly packaging had me sold!
So we’ve been working tirelessly (mostly them actually :p) over the past few months to create a unique travel-inspired collection that let’s you wear your adventurous ways on your sleeve.
And yes, we’re shipping across India and worldwide 🌏
3 Designs, 3 “Vibes”
JUST A GIRL WHO TRAVELS: Always planning your next adventure – sometimes even solo. Wear it like you belong on the road.
UNA VIDA: There’s a reason you’ve got just Una Vida (One Life in spanish). Make this your reminder to find out why.
MUSAFIR: Indulge the traveller in you. Next time you leave home, don’t let it be without a ticket, your bags and this! (Available in Urdu, Hindi and English).
The 3 designs are now available as hoodies, t-shirts and crop tops. You can choose from a range of colours, body types and sizes of course… but also use an incredibly unique feature on the Hoomanwear store to choose your own vibe!
Minimal, bold and cool vibes: Depending on your taste, you can choose each statement in 3 different vibes – so there’s a total of 9 options to pick from!
Supporting reforestation in Uttarakhand
The best part: Every piece sold from the The Shooting Star Collection raises funds for Alaap – an Uttarakhand-based non-profit that grows native forests using the revolutionary Miyawaki Method. For every 1000 pieces sold, they can create one real forest 🌳
I travelled to Uttarakhand earlier this year to learn about their work in one of Uttarakhand’s most backward regions – and am also running a fundraiser to support them to plant two native mixed forests in Uttarakhand in February 2020. Your contributions / shares will be much appreciated!
Living out of two bags on the road, I tend to keep away from materialistic temptations… but Hoomanwear’s hoodie made me break that pledge earlier this year (long before we decided to partner). I felt like I could justify indulging myself to support India’s first and possibly only eco-friendly, plant-based, cause-based brand. I’ve kind of been living in their hoodie since I bought it – even as I type this post.
Here are all the reasons I chose to partner with them for my collection:
Vegan printing inks: Printing inks typically contain bone char or glycerin from animal fat (ugh). But Hoomanwear uses Eco Passport certified inks with no harmful chemicals or animal ingredients.
95-100% natural fabric: Washing polyester-based fabrics releases micro-plastic fibers in the water – which harm marine life. Hoomanwear clothes use high-quality cotton fabric, with 0-5% synthetic fibers.
Zero waste: The merchandise is created only on demand, ensuring no need for inventory and no waste of stock. This also allows us to offer you a wide range of options (designs, colors, vibes) to choose from!
Eco-friendly packaging: The clothes are shipped in 100% reusable and biodegradable packaging – recycled pizza boxes, reusable cloth bags or bioplastic vegetable starch bags made in Coimbatore, that dissolve in warm water! I reused my bioplastic bag for a while, and when it began to tear, put it in warm water to test if it really dissolves. IT DOES! Truly revolutionizing sustainable clothing India.
Cause-wear: Each of their collections support a verified cause, including an animal rescue sanctuary in Dharamsala.
A promising future, hopefully: Hoomanwear hoodies use no wool – the wool industry is cruel and often leaves sheep battered and bloodied – but they’re also trying to move away from water-intensive cotton to hemp and bamboo blends. Research is also underway for reprintable t-shirts and hoodies, so durable plant-based clothes can simply be reprinted with new designs instead of buying new ones. Wouldn’t that be cool?
Why sustainable fashion? According to a 2018 UN report, “the fashion industry, including the production of all clothes which people wear, contributes to around 10% of global greenhouse gas emissions due to its long supply chains and energy intensive production.” What can we do to further ‘sustainable clothing India’? Embrace slow fashion, buy less, buy from small brands where it’s possible to verify the process, pay a bit more to buy something eco-friendly and durable, and say no to animal cruelty in the form of wool, leather, silk etc.
Go browse The Shooting Star Collection and be sure to customise your vibe <3
What do you think about this collection? Which design and vibe do you like most?
Order a copy of my bestselling book, The Shooting Star.