All posts tagged: videos

Advertising bites, 2009

Creativity can never be drained out of advertising. I don’t know if sales will increase post these ads, but smiles definitely will. An incredible Incredible India TV commercial by Nirvana films. A wonderfully executed TV commercial by TATA Communications for its foreign markets (hence not featured on Indian TV). A glocalized Intel ad for an Indian audience. An Amul billboard I spotted in Bombay, targeting the 90% reservation proposal for SSC students by the Maharashra government. Never doubt the power of the freedom of speech in a democracy! What are your favorites this year?

Perspectives

As adults, we often train ourselves to think in ways that favor us. Instead of rotating thoughts, ideas and opinions through 360 degrees, we fix them at an angle and refuse to twist them. Gradually, everything starts to enter a region of grey, and we reach a point where it’s hard to seperate good from bad, right from wrong, and black from white.  I guess my point is that as we make our transitions into adulthood,  it is important to open up to perspectives. We are often ingrained with opinions about people and ideologies, and it can never hurt to switch shoes and re-evaluate them. I didn’t mean this to be a motivational post, I promise. All I wanted to get across is that the world is full of perspectives, and if only we loosen up, we’ll start to enjoy the 360 degree view. Here’s a video on perspectives, courtesy a friend. If you aren’t wowed yet, watch it again. The words, when read forward paint a picture of negativity. The same words, when read …

Earth Hour 2009

To some of our minds, climate change is still a far-fetched issue, way out of our grasp and way beyond our time. Even as we speak, people are getting trapped in poverty and hunger all over the world. Our generation is suffering, and climate change is trying to make us reflect upon the well-being of future generations. I don’t know if it’s a just cause, but I do know that we are genetically coded to be futuristic. After all, we do all we do in our life time, so our race could survive further, consciously or sub-consciously. Above is a glimpse into climate change. If you have ever been awestruck by the picturesque view from a hill top, been hypnotized by the turquoise blue of the sea, or simply marvelled at the sheer beauty of the evening sky, you know that our planet is worth saving. You can read more on CNN’s exclusive section Planet in Peril. Earth Hour is an initiative by the WWF, that tries to urge each individual, household and organization to …

The Aasha Build: Gift hope, build a home

Slumdog Millionaire has put the slums of India on the world map, albiet in an artistic way. Despite the obvious, it’s still hard to believe that some people don’t have a concrete roof over their heads, that they live in make-shift shacks even in this age and time. Apparently, India homes 17% of all slum-dwellers in the world, a figure which translates to about 170 million people! The odds are just slightly tilted in our favor.  If you have ever witnessed the poverty on India’s streets (in person or through CNN or BBC), I am sure you have wondered, even for a moment, if there was a way you could help. This is your chance. A few of us have started an initiative with Habitat for Humanity to build houses in a slum area in Devanahalli, on the outskirts of Bangalore, India. The 2 weeks we spend on site will involve an intensive 10 day build, with an aim of constructing 8 double-storeyed houses, sheltering 16 families or approximately 96 individuals. A house might sound trivial, …