When gmail meets twitter, we buzz.
Google is shrinking the world into a tiny little capsule, facebook is keeping it intact, and twitter is keeping it on its feet. Brands have a lot of catching up to do to make their space in this compact new web of people.
Pepsi’s abandonment of 23 years of superbowl advertising for the refresh project, a massive social media campaign, is just a baby step for a multi-million brand in the big (not so bad) world.
I’m latching onto the social media buzz in the tourism industry soon. Can’t wait to get my hands dirty!