When gmail meets twitter, we buzz.

Google is shrinking the world into a tiny little capsule, facebook is keeping it intact, and twitter is keeping it on its  feet. Brands have a lot of catching up to do to make their space in this compact new web of people.

Pepsi’s abandonment of 23 years of superbowl advertising for the refresh project, a massive social media campaign, is just a baby step for a multi-million brand in the big (not so bad) world.

I’m latching onto the social media buzz in the tourism industry soon. Can’t wait to get my hands dirty!

Shivya Nath

Welcome to my blog, The Shooting Star. I’ve been called a storyteller, writer, photographer, digital nomad, “sustainability influencer,” social entrepreneur, solo traveller, vegan, sustainable tourism consultant and environmentalist. But in my heart, I’m just a girl who believes that travel – if done right – has the power to change us and the world we live in.