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Social media

I recently discovered that a lot of people are unaware of the social media phenomenon, even though they are very much a part of it. As a believer in the power of social media, I owe this post to them.

Simply put, social media collectively describes all tools that enable people to talk online. Often interchangeably used with the term Web 2.0, social media consists of social networks like Facebook, content sharing sites like Youtube and Flickr, blogging platforms like WordPress and Blogger, and user-generated information sources like Wikipedia. The term, coined only recently, is creating waves in the PR world. It is a colossal avenue for people to share their insights, opinions and knowledge, through interaction with others like them on the World Wide Web. 

Currently, the size of the social media community is estimated at 400 million. According to a study by Strategy Analytics, by 2015, 1 in every 6 people will be users of social media platforms.

Billion dollar companies like Dell, Starbucks and Coca-Cola are reinventing themselves through social media and reconnecting with their stakeholders. Here is a comprehensive list of businesses that have forayed into the social media space. The days of mass advertising and spamming are behind us. 

My digital media class in college created a wiki that analyzes the past and future of social media in various countries across Asia. Even though my contribution to the wiki was Japan specific, my research exposed me to the promising world of social media. It’s when I began to look past my Facebook newsfeed, and at the bigger picture. I am a fan of Seth Godin’s blog and his ideas, and I ocassionally read what Guy Kawasaki and Mitch Joel blog about.

The following is the simplest video I could find to explain the concept of social media.

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After 7 years of quitting my full-time corporate job and travelling the world, I've written a book - called The Shooting Star - about my journey. This book of untold travel stories charts my adventures from the cubicle to the road, and from small-town India to remote corners of the globe. Limited copies are now available for pre-order on Amazon and Flipkart. Drop me a note if you end up pre-ordering yours today! Connect with me on Instagram/Twitter @shivya.

9 Comments

  1. amrtiacalling says

    I like you Blogs that really cool and appreciate, I think you may join few get paid to Blog (embed few advertiser link) and get 5 to 8 $ in each existing Blog.
    hmm I think you can join http://maxinspire.co.in/adguru program

    Happy Blogging ! Thanks
    Amrita Kapoor

  2. Sun Yi says

    This is awesome !

    Lovely style of writing – keep it up 🙂

  3. Yup… I just presented a paper on Web Entrepreneurship: Web 2.0 and what it means for your business… Kinda incorporated all that you’ve mentioned here! 🙂

  4. Social Media is a very interesting topic to read! Fantastic Post and great video!

  5. By 2015 every sixth person will be a part of social media … that will need a lot of development for sure …

  6. @ Sun Yi: Thanks, and welcome to The Shooting Star 🙂

    @ Dinu: Thanks 🙂

    @ Nikhil: Ya, I’d like to read it anyway though!

    @ Varun: It is! Thanks 🙂

    @ Vishesh: Yes yes, I’m following you now 😀

    @ Premanjali: Thankies 🙂

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