Ever since travel destinations have started flocking to social media, my travel wish list has been growing. It’s hard not to ogle at Visit Norway‘s eye-candy on Facebook and hatch secret plans of hanging out amid the Norwegian fjords. It’s easy to get distracted by Visit Jordan‘s teasers on Twitter, and be constantly tempted by the need for Spain.
When gmail meets twitter, we buzz. Google is shrinking the world into a tiny little capsule, facebook is keeping it intact, and twitter is keeping it on its feet. Brands have a lot of catching up to do to make their space in this compact new web of people. Pepsi’s abandonment of 23 years of superbowl advertising for the refresh project, a massive social media campaign, is just a baby step for a multi-million brand in the big (not so bad) world. I’m latching onto the social media buzz in the tourism industry soon. Can’t wait to get my hands dirty!
Creativity can never be drained out of advertising. I don’t know if sales will increase post these ads, but smiles definitely will. An incredible Incredible India TV commercial by Nirvana films. A wonderfully executed TV commercial by TATA Communications for its foreign markets (hence not featured on Indian TV). A glocalized Intel ad for an Indian audience. An Amul billboard I spotted in Bombay, targeting the 90% reservation proposal for SSC students by the Maharashra government. Never doubt the power of the freedom of speech in a democracy! What are your favorites this year?
The Ikea store in Queenstown, Singapore, has only 1 entry, but 2 exits. As my services marketing prof aptly puts it, “They’re playing on the Singaporean mentality. When Singaporeans see a queue, they join it.” More than often, there’s a huge crowd outside Ikea, waiting to get in through the single entry door. It entices passers-by to believe that Ikea is GOOD. Which it is, by the way. And localization, as they say, is the key to good marketing. I suppose we attribute the ‘queuing mentality’ to the success of Doughnut Factory too. What else can make doughnuts special enough to be queued for for 2-3 hours?